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Google Faces DOJ Pressure Over Adtech Business Divestiture
Google Faces DOJ Pressure Over Adtech Business Divestiture
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BTCCSquare news:
Google parent Alphabet (GOOGL) is navigating escalating regulatory scrutiny as the U.S. Department of Justice pushes for a full structural separation of its AdX exchange—a MOVE exceeding the company's proposed operational reforms. The tech giant's attempt to quarantine its ad auction unit within Alphabet failed to satisfy antitrust concerns.
Judge Leonie Brinkema's upcoming evidentiary ruling could force unprecedented changes to Google's $150 billion advertising ecosystem. The case highlights growing global regulatory consensus that Big Tech's vertical integration stifles competition—a parallel narrative to ongoing cryptocurrency exchange investigations worldwide.
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